By Jagtaar CSE
Planning
Planning in organizations and public policy is both the organizational
process of creating and maintaining a plan; and the psychological process of
thinking about the activities required to create a desired goal on some scale.
As such, it is a fundamental property of intelligent behavior. This thought
process is essential to the creation and refinement of a plan, or integration
of it with other plans, that is, it combines forecasting of developments with
the preparation of scenarios of how to react to them. An important, albeit
often ignored aspect of planning, is the relationship it holds with
forecasting. Forecasting can be described as predicting what the future will
look like, whereas planning predicts what the future should look like.
The term is also used for describing the formal procedures used in such an
endeavor, such as the creation of documents, diagrams, or meetings to discuss
the important issues to be addressed, the objectives to be met, and the
strategy to be followed. Beyond this, planning has a different meaning
depending on the political or economic context in which it is used.
Two attitudes to planning need to be held in tension: on the one hand we
need to be prepared for what may lie ahead, which may mean contingencies and
flexible processes. On the other hand, our future is shaped by consequences of
our own planning and actions.
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What should a plan be?
A plan should be a realistic view of the expectations. Depending upon the
activities, a plan can be long range, intermediate range or short range. It is
the framework within which it must operate. For management seeking external
support, the plan is the most important document and key to growth. Preparation
of a comprehensive plan will not guarantee success, but lack of a sound plan will
almost certainly ensure failure.
Planning - a result-oriented process - can be summarized in 3 easy steps:
1. choosing a destination, 2. evaluating alternative routes, and 3.
deciding the specific course of your plan.[2]
Purpose of a plan
Just as no two organizations are alike, neither are their plans. It is
therefore important to prepare a plan keeping in view the necessities of the
enterprise. A plan is an important aspect of business. It serves the following
three critical functions:
• Helps management to
clarify, focus, and research their business's or project's development and
prospects.
• Provides a considered and
logical framework within which a business can develop and pursue business
strategies over the next three to five years.
• Offers a benchmark against
which actual performance can be measured and reviewed.
Importance of the planning process
A plan can play a vital role in helping to avoid mistakes or recognize
hidden opportunities. Preparing a satisfactory plan of the organization is
essential. The planning know the business and that they have thought through
its development in terms of products, management, finances, and most
importantly, markets and competition.
Planning helps in forecasting the future, makes the future visible to some
extent. It bridges between where we are and where we want to go. Planning is
looking ahead.
Types of plans or planning
• Architectural planning
• Business plan
• Comprehensive planning
• Contingency planning
• Economic planning
• Enterprise architecture
planning
• Environmental planning
• Event planning and
production
• Family planning
• Financial planning
• Land use planning
• Life planning
• Marketing plan
• Network resource planning
• Operational planning
• Strategic planning
• Succession planning
• Urban planning
Objectives and policies
The objectives
The objectives are general parts of the planning process. They are the
end-results towards which all business activities are directed. They are needed
in every aspect where performance and result directly and vitally affect the
survival and success of the firm. In other words, the objective of the firm
justifies its existence.
Newman and Summer stated that "For managerial purposes, it is useful
to think of objectives as the results we want to achieve. Objective covers
firm's long-range plans specific departmental goals and short-term individual
assignment also".
The policies
Policies are specific guidelines and constraints for managerial thinking on
decision-making and action. Policies provide the framework within which
decision-makers are expected to operate while making organizational decisions.
They are the basic guides to be consistent in decision-making.
Planning basics
Essentials of planning
Planning is not done off hand. It is prepared after careful and extensive
research. For a comprehensive business plan, management has to: Clearly define
the target/goal in writing. It should be set by a person having authority. The
goal should be realistic, specific, acceptable to the organization, and easily
measurable. Identify all the main issues which need to be addressed. Review
past performance. Decide budgetary requirement. Focus on matters of strategic
importance. What are requirements and how will they be met? What will be the
likely length of the plan and its structure? Identify shortcomings in the
concept and gaps. Strategies for implementation. Review periodically. Define
strategies and activities.
Applications
In organizations
Planning is also a management process, concerned with defining goals for
future organizational performance and deciding on the tasks and resources to be
used in order to attain those goals. To meet the goals, managers may develop
plans such as a business plan or a marketing plan. Planning always has a
purpose. The purpose may be achievement of certain goals or targets. The
planning helps to achieve these goals or target by using the available time and
resources. To minimize the timing and resources also require proper planning.
The concept of planning is to identify what the organization wants to do by
using the four questions which are "where are we today in terms of our
business or strategy planning? Where are we going? Where do we want to go? How
are we going to get there
In public policy
Planning refers to the practice and the profession associated with the idea
of planning an idea yourself (land use planning, urban planning or spatial
planning). In many countries, the operation of a town and country planning
system is often referred to as "planning" and the professionals which
operate the system are known as "planners".
It is a conscious as well as sub-conscious activity. It is "an
anticipatory decision making process" that helps in coping with
complexities. It is deciding future course of action from amongst alternatives.
It is a process that involves making and evaluating each set of interrelated
decisions. It is selection of missions, objectives and "translation of
knowledge into action." A planned performance brings better results
compared to an unplanned one. A manager's job is planning, monitoring and
controlling. Planning and goal setting are important traits of an organization.
It is done at all levels of the organization. Planning includes the plan, the
thought process, action, and implementation.Planning gives more power over the
future. Planning is deciding in advance what to do, how to do it, when to do
it, and who should do it. This bridges the gap from where the organization is
to where it wants to be. The planning function involves establishing goals and
arranging them in logical order.
The dark side of planning
The "dark side of planning" is a term used by planning scholars
to distinguish actual planning from ideal planning. The term was coined by
Oxford professor Bent Flyvbjerg (1996: 383) based on research of how political
power influences rationality in planning (Flyvbjerg 1991, 1998). Flyvbjerg
defined the dark side of planning as the real rationalities that planners
employ in planning practice, as opposed to the ideal rationalities of the
benevolent planners that often inhabit planning textbooks. Yiftachel (1995)
similarly talked about a "dark side of modernism" in his studies of
how planning is used for control and oppression of minorities. Taken together,
and independently of each other, these works introduced the "dark
side" as a concept and an empirical phenomenon in planning theory and
planning research. Later works have further developed the concept in efforts to
better understand what actual planners do when they plan (Allmendinger and
Gunder 2005; Flyvbjerg and Richardson 2002; Gunder 2003; Pløger 2001; Roy 2008;
Tang 2000; Yiftachel 1998, 2006).
Flyvbjerg's definition of the dark side of planning draws and expands upon
Ludwig von Rochau's distinction between politics and Realpolitik (real,
practical politics), made famous by Otto von Bismarck and signaling the advent
of modern political science. Flyvbjerg (1996) argues that distinguishing
between rationality and real rationality is as important for the understanding
of planning as distinguishing between politics and Realpolitik is for the
understanding of politics. The real rationalities of planners are called
"dark" because it turns out that what planners do in actual practice
often does not stand the light of day, i.e., actual planning practice often violates
generally accepted norms of democracy, efficiency, and equity and thus of
planning ethics.
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